The U.S. Champagne Market is Bubbling Over
The United States has taken over the United Kingdom as top exporter of champagne, with the per-case value up 20% to over $334 last year. Last year, champagne shipments to the United States grew 28% to $573 million. This growth can be attributed to price hikes and an emphasis on higher-end products.
Moet Hennessey USA dominates the market with a combined 60% between its top products, Veuve Clicquot and Moet & Chandon. Other companies are ramping up advertising campaigns to increase sales, such as Ste. Michelle Wine Estates with its Nicolas Feuillatte product, which ranked fourth.
Wine Sales in the U.S. Continue to Climb
This year, the U.S. wine market is expected to add over 3.5 million cases this year. Wine consumption in the U.S. has grown 70% the past two decades, and it has held the title for largest wine-consuming nation since 2013.
For the eighth consecutive year, sparkling wine is expected to outperform table wines, claiming nearly 6% of the U.S. market this year. Chardonnay remains the largest-selling varietal wine, followed by Cabernet Sauvignon.
This will mark the ninth consecutive year that domestic table wines have outperformed imports. The wine market is expected to continue expanding, reaching over 344 million cases by 2020.